An E-Commerce Platform for Women, Men, Baby & Home offering Beauty Products, Accessories, Fragrances & More

 

Unveels is all about the ultimate makeover story, inspired by the angel butterfly, a timeless symbol of creativity, rebirth, joy, and beauty. Much like the butterfly’s remarkable transformation, Unveels believes that true beauty is not just about change, but about the breathtaking masterpiece that unfolds through every stage of the journey. From the quiet beginnings to the radiant final reveal, each phase is a celebration of growth, discovery, and the elegance found in embracing one's full potential.

At Unveels, we see beauty as a living art — vibrant, powerful, and ever-evolving — just like the runway show crafted daily by the hands of Mother Nature herself. Every flutter, every shift, every color is a testament to resilience, innovation, and grace. With every experience we create, we aim to mirror this extraordinary journey, helping individuals not just to transform, but to unveil the beauty that has always been uniquely theirs.

At Unveels, we are pioneering the future of beauty e-commerce by merging creativity with cutting-edge technologies. Through an ecosystem powered by artificial intelligence (AI), augmented reality (AR), and advanced virtual try-on (VTO) capabilities, Unveels offers the world’s most immersive and personalized online beauty shopping experience. With over 18 integrated proprietary technologies — including facial analysis, skin simulation, real-time virtual try-ons, and AI-powered recommendation engines — we bridge the gap between physical and digital worlds, empowering users to explore, discover, and purchase beauty products with lifelike precision. Unveels transforms every screen into a personal beauty studio, delivering hyper-personalized suggestions based on facial features, emotional AI, and natural movement tracking, creating a dynamic, human-centric journey that redefines online shopping. Our mission is bold yet simple: to build the most advanced beauty platform globally, where innovation meets individuality, and every experience feels personal, empowering, and inspiring.

 

Mission

Our mission is to revolutionise the way brands engage, connect, and inspire their audiences as we are committed to reshaping the global online shopping experience through the power of cutting-edge AI, AR and VTO innovations.

We are dedicated to empowering businesses to showcase their products in smarter, more captivating ways while enabling consumers to experience, discover, and shop with confidence, excitement, and trust.

Every day, we are driven by the goal to: 

• Harness cutting-edge AI algorithms to analyze, personalize, and adapt to each customer’s beauty profile in real-time.
• Integrate hyper-realistic Augmented Reality to offer lifelike virtual try-ons that capture the subtle shades, textures, and tones of every product.
• Deploy machine learning and computer vision to constantly improve product recommendations, ensuring they are not only relevant but inspiring.
• Design immersive 3D and VTO experiences where users can explore, try, and fall in love with products as naturally as if they were in a luxury boutique.
• Our goal is to break the boundaries of traditional e-commerce by creating highly personalised, immersive, and interactive journeys that go far beyond simple transactions.

Our Commitment:

• To continuously innovate with empathy and creativity.
• To deliver beauty experiences that are as intelligent as they are inspirational.
• To shape the future of shopping, where personalization, immersion, and artistry are no longer luxuries — but essentials.
• We are not content with just advancing technology — We are advancing human connection through beauty, enabled by technology.

 

Why Unveels?

 

• The ultimate destination for all things beauty, accessories & lifestyle.
• A diverse selection of premium international brands for Women, Men, Home & Baby.
• The latest trends and styles all in one place.
• A seamless shopping experience powered by advanced AI, AR & VTO technologies designed to enhance and simplify every step of the shopper’s journey.
• New Advanced AI, AR, VTO technologies are available for the first time on a single platform.
• A truly unique shopping experience and access to the most extensive selection of premium brands on a single platform.
• The widest selection of products, like Bags & Leather Goods, Makeup, Bath & Body, Hair Care, Skincare, Contact Lenses, Perfumes , Sunglasses, Watches, Lifestyle, Home Accessories and more.
• Engaging & viral content including Makeup tutorials, product reviews, and Beauty looks.
• Guaranteed 100% genuine products.
• Secure payments: Debit and credit cards.
• Fast local, regional, and international delivery.
• Deep Technology Integration: Unveels integrates 15 advanced technologies (Al, AR, VTO, etc.), offering a completely unique and realistic online shopping experience.
• Solving Real Pain Points: Unveels address the #1 online beauty problem: “I don’t know if this color/foundation/look fits me.” our technologies remove doubt, boost confidence, and increase conversion rates.
• Bridging Offline and Online: Unveels replicates the best parts of in-store shopping experiences (testing products, receiving advice) — something 99% of online stores can’t do today.
• Personalization at Scale Through AI:Unveels offers personalized recommendations that adapt to each user’s skin tone, style, and preferences  making every shopping experience feel tailor-made.
• User Empowerment: Shoppers feel liberated from fear of embarrassment or pressure in physical stores, and excited to try as many products as they wish safely at home.
• Future-Ready Vision: Unveels will keep evolving with technology and continuous development & updates.
• Emotional Connection: Unveels builds trust, confidence, and excitement which are critical emotional drivers for customers’ purchases.

The Concept

Unveels offers global shoppers a seamless and revolutionary shopping experience, allowing them to easily browse, interact with, and purchase beauty and lifestyle products in an entirely new way.

Harnessing the power of cutting-edge AI, AR, and VTO technologies, Unveels meets the evolving needs of today’s consumers by making online shopping more immersive, personalized, and intuitive.

Founded in 2022 by a team of passionate entrepreneurs from Europe, the GCC, and the Middle East, Unveels first launched in Kuwait, laying the foundation for a bold international vision. With plans for rapid expansion into global markets, Unveels is poised to redefine how individuals discover and interact with beauty products across borders and cultures.

What sets Unveels apart is not only the calibre of its concept, but also the scope of its execution. Hundreds of experts, engineers, designers, and innovators from seven different countries have joined forces on this project, bringing together diverse perspectives and elite knowledge. This unique collaboration has enabled Unveels to create a platform that is as technically sophisticated as it is creatively inspiring, offering users around the world a next-generation shopping experience that feels both intuitive and magical.

Unveels is not just a digital store, it is a global ecosystem where technology meets artistry, and where every customer journey is designed to be memorable, empowering, and deeply personal.

 

Vision

At Unveels, we envision a world where the artistry of beauty and the precision of technology merge seamlessly to create extraordinary experiences. 

We aspire to become the world’s leading platform — a global destination where innovation meets inspiration, and where every individual and brand finds a space to connect, grow, and thrive.

Powered by the latest advancements in Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Try-On (VTO) technologies, we are committed to creating a seamless, intelligent, and deeply personalised experience for every user.

 

In our vision:

• Beauty is no longer confined to physical stores.
• Technology becomes a gateway — not a barrier — to authentic self-discovery.
• Every product, every recommendation, every experience is intelligent, intuitive, and designed for real humans, not algorithms.
• We are building a new era of e-commerce — one where shopping becomes a sensory journey, technology becomes a beauty companion, and every customer feels truly seen and empowered.

Unveels exists to transform technology into emotion, and e-commerce into experience because beauty deserves to be unveiled, not just displayed.